Back in the first post of this series, I talked about how important it is to know the cost of running a faux finishing business, and charging enough to be profitable.
In this post I cover some secrets to fostering long term relationships with customers.
Customer Service for Faux Finishing Business Success
The words Marketing and Advertising are often confused, and confusing. So let’s start with some clarification:
“Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts.” ~MarketingProfs.com
This is helpful for creating categories for organizing your marketing efforts. Though I believe the author missed the most important categorie: Customer service.
This Art is Service
I believe that whether you’re selling tires, donuts, massages, insurance or faux finishes, all business is service. Assuming this is true…
Last week one of my graining students emailed about a technical issue she was having. In the most recent version of the course, I’d already addressed and resolved her problem. Looking in my records at her history with me, I saw that she did not have the most recent version of The Faux Wood Workshop eBook.
I replied with some detailed solutions specific to her project as well as the link she needed to download the newer version of the course.