Part one is here. It’s all about understanding the costs of running a faux finishing business, and getting paid for your efforts.
A quality portfolio of samples for faux finishing business success
A Faux Finish Sample Panel is a physical, painted example of a decorative finish meant to display your work to potential clients, usually applied to rigid material.
Your sample panels will be among your most powerful marketing tools.
In fact, they can be the deciding factor in landing the most profitable jobs.
Physical panels, vs digital or printed, are the true face of your business.
This is not to say that your physical samples won’t end up on your web site, they likely will… but I’m getting ahead of myself. I’ll write about building a web presence later.
A matter of size
Ever bought a gallon (or five!) of fresh paint based on a small color chip, only to find it too bright (dull, dark, shiny, intense…) after rolling it on the wall?